Earl B. Heard



Earl B. Heard is the coauthor of Rock Bottom and Back: From Desperation to Inspiration, written with Susan Mustafa. He is the founder and CEO of BIC Alliance, which includes BIC Media Solutions (BMS). Heard has published It’s What We Do Together That Counts; Energy Entrepreneurs; Industry Achievers; Earl’s Pearls; Michael Learns to Listen; and Louisiana Sports Legends and Heroes—Leaving A Legacy. He is also the publisher of BIC Magazine.




1 p.m. to 1:45 p.m.
Capitol Park Welcome Center, Meeting Room
Book Talk
Rock Bottom and Back

2 p.m. to 2:45 p.m.
Barnes & Noble Bookselling Tent
Book Signing


Rock Bottom and Back: From Desperation to Inspiration

Rock Bottom and Back: From Desperation to Inspiration depicts the incredible lives of twenty-two people who hit rock bottom and then came back from profound despair to help others in extraordinary ways. Written by New York Times bestselling author Susan Mustafa with Earl B. Heard, Rock Bottom and Back exemplifies the trials that many of us experience on our journey through life. Featuring celebrities as well as ordinary people, Rock Bottom and Back reveals the tragedy of reaching bottom through loss, trauma, alcoholism, and drug, sex, and gambling addictions. This compilation provides inspiration and hope by illustrating that recovery and success are possible through living in service to others.


Book-loving volunteers are essential to the Louisiana Book Festival's success. Whether it's escorting authors, guiding visitors, selling refreshments, working with children in the Young Readers Pavilion or other fun and rewarding assignments, the Louisiana Book Festival wants you to join the volunteer team.

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