The Art of Self-Publishing: Minimizing
the Mad Middle Men and Reclaiming Your Writing
Presented by Suzanne Hudson and Joe Formichella
9 a.m. to Noon
The morphing of the publishing/recording industry has trended steadily in recent years in favor of individual control over creative/intellectual property. Yet many of us seem to be stuck in the 20th Century, chasing down an agent, hoping said agent can chase down a publisher, hoping said publisher will offer a deal that is not insulting, hoping to be well-treated by all parties . . . hoping. In the meantime, too often communications break down, an adversarial atmosphere permeates the process, profits are doled out via mysteriously itemized statements that tend to end up in negative numbers, leaving authors more and more in debt to these “middle men,” a paradigm that began shifting with the turn of the 21st Century. No longer a source of shame, when done smartly, and correctly, self-publication, print on demand, and even audiobooks are within our control, with minimal dependence upon others. This class delves into what is smart and what is not, when it comes to all aspects of book production, art and design, marketing, management, and sales.
Suzanne Hudson’s first short story collection, Opposable Thumbs, was a finalist for a John Gardner Fiction Book Award in 2001. She has since had short stories in Stories from the Blue Moon Café, volumes I, II, and IV, The Alumni Grill, Climbing Mt. Cheaha, A Kudzu Christmas, State of Laughter, Men Undressed: Women Writers on the Male Sexual Experience, Delta Blues, and The Shoe Burnin’ Stories of Southern Soul. A second short fiction collection, All the Way to Memphis, came out in 2014. Her first novel, In a Temple of Trees, and her second novel, In the Dark of the Moon, were recently re-released. She has won state, national, and international literary prizes. Hudson lives near Fairhope, Alabama, on Waterhole Branch with her husband, author Joe Formichella.
Joe Formichella, author of Scarpete Stories and 2016’s Schopenhauer’s Maxim: A Novel Conspiracy, is a multiple literary award winner, including a Hackney Literary Award (short fiction) and a 2008 Foreword magazine nonfiction book of the year (Murder Creek). He was a finalist for a national IPPY award for true crime (Murder Creek), a finalist for a New Letters Literary Prize, and a Pushcart Prize nominee whose short fiction has appeared in several reviews and anthologies. His other recent work includes 2014’s Waffle House Rules, a novel, and 2015’s nonfictional A Condition of Freedom. A new novel, Caduceus, is due out this year. He lives near Fairhope, Alabama, with his wife, author Suzanne Hudson.
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